Earn an Accounting Degree Online 2019

According to the Bureau of Labor Statistics, the most cherished industries presently and during the next decade are employment services, health care, and consulting. Although these jobs may appear different they have one aspect that is common to all. All these professionals need an accounting professional. There is endless job potential for accounting professionals. An accountant can work in public accounting firms, government, or even large companies. An accountant may prefer to be on his own and can become an independent Certified Public Accountant (CPA). Other few responsibilities of an accounting professional are to carry out audits, formulate budgets, make financial statements and manage expenditure. All or any of the above mentioned could be an accounting professionals daily job. This field is rapidly growing. Accounting-related employment for individuals with a bachelors degree in accounting is predicted to increase by approximately 20% by the next few years. Converting statistics to figures, it means that over 200,000 new accountants will be required to meet the demand by the year 2017. .uf28dcdd401d43f91410a764b8d47c7f8 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .uf28dcdd401d43f91410a764b8d47c7f8:active, .uf28dcdd401d43f91410a764b8d47c7f8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .uf28dcdd401d43f91410a764b8d47c7f8 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .uf28dcdd401d43f91410a764b8d47c7f8 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .uf28dcdd401d43f91410a764b8d47c7f8 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .uf28dcdd401d43f91410a764b8d47c7f8:hover .postTitle { text-decoration: underline!important; } READ Beliefs that are Hurting your CareerThe route to the degree is a long one, and need lot of on campus time, lot of classes to attend, pushing pencil and paper, and listening to a lecture, right? Wrong! Latest accounting classes are so nice you can attend them anywhere, classes at home, at a cafe; on the beach anywhere you find an internet connection. These on line programs let you finish your studies anywhere you feel comfortable. There are a number of online programs. They are very convenient to do also. This program is offered by many schools, and the student has a wide variety of options also. There are degree levels courses offered by some universities, such as: University of Phoenix Online (Associate of Arts in Accounting), Capella University (Bachelor of Science (BS) in Business – Accounting), Colorado Technical University (Master of Business Administration (MBA) – Accounting). All levels of accounting programs can be found online, Associates, Bachelors, and Masters. Coming to the main point: Salary Projections .uae4ca76d003605cff432334a19261dd2 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .uae4ca76d003605cff432334a19261dd2:active, .uae4ca76d003605cff432334a19261dd2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .uae4ca76d003605cff432334a19261dd2 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .uae4ca76d003605cff432334a19261dd2 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .uae4ca76d003605cff432334a19261dd2 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .uae4ca76d003605cff432334a19261dd2:hover .postTitle { text-decoration: underline!important; } READ Bachelor Degree in Management Making a Career Out of Project ManagementAn accounting degree can be very beneficial. According to HotJobs.com the remuneration for an average entry-level accountant is $39,000. Armed with higher levels of accounting degrees the salaries may reach the $70,000 range. Based on the type of industry and experience, accounting professionals can earn easily up to six figures. How to find an Accredited Online Accounting Degree course There are many search tools available on the web. College-Pages.com, the leading education and career resource website, maintains a list of top accounting colleges and online degree courses. To obtain the details, fill a brief information request form for an on-campus or online accounting school. Next confirm if the school or university is accredited. Go to the schools website and search for accreditation. You can even call the schools admissions department and enquire about the accreditation and the name of their accreditation body. You may even search for the name of the school at the United States Department of Educations Office of Postsecondary Education Web site. .u121065d4777115e8b92d673d4a62b568 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u121065d4777115e8b92d673d4a62b568:active, .u121065d4777115e8b92d673d4a62b568:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u121065d4777115e8b92d673d4a62b568 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u121065d4777115e8b92d673d4a62b568 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u121065d4777115e8b92d673d4a62b568 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u121065d4777115e8b92d673d4a62b568:hover .postTitle { text-decoration: underline!important; } READ Programming in JavaWhat is accreditation, what is its importance? An accredited school is on which adheres to the required educational quality and operations, the school is also appraised frequently to ascertain it. This means that, graduating from an accredited online degree course enhances the reliability of the student in the job market. Finally, ask others about the prospective school. Better still take a virtual tour. Talk to the ex-students. Find out regarding the availability of financial aid and the procedure of its application. Now you can go forward and enroll. Study hard and believe in yourself. Achieve your dreams and secure your future. Related ArticlesAccounting Services for Small BusinessesAccounting Training Can Add Up to a Brighter Future for YouNonprofit Jobs Training to be a Fundraiser at a Nonprofit OrganizationOnline Associate Degree in Business Using an Associates Degree to Work as an Accounting TechnicianBuy and Sell Accounting BusinessesOnline Associate Degree in Criminal Justice Financing a Criminal Justice Degree

The Growing Popularity of Extreme Sports Essay - 1255 Words

Extreme Sports Over the past ten years I have noticed that my local snowboarding park has become more crowded every season, especially with younger kids. This has not only been the case for snowboarding, but for all extreme sports. I’ve noticed this trend at my local skateboarding park also. More so, there has been a noticeable increase of extreme sports being broadcast on television today than ever before. These changes caused me to ask the question: why have extreme sports become so popular to youngsters? It could be the appeal people have toward the imminent possibility that someone might get seriously hurt, but I doubt it. I think the media, especially television, has definitely increased extreme sports popularity. In this essay I†¦show more content†¦I remember going middle school and not being able to talk to the guys without the â€Å"X Games† being brought up. Not only has ESPN2 further popularized extreme sports, but so has NBC with the competition â€Å"Gravity Ga mes† and the â€Å"Gorge Games† and Fox Sports Net with â€Å"Fusion TV†, which contains a multitude of extreme shows like â€Å"Bluetorch† and â€Å"54321†. With the creation of the â€Å"X Games†, there has been a noticeable increase in popularity of these sports. This can be seen through the new market created by extreme sport companies. These can be associated with the letter â€Å"X† or the word â€Å"extreme† in there clothing line. â€Å"McCarthy suggested that extreme sports currently boast over fifty-eight million consumers who wield $250 billion in buying power†. (McCarthy) This new market place created by the television exposure of extreme sports is enough evidence to prove that extreme sports have increased in popularity. With the increase in popularity of extreme sports Bennet, Henson, and Zhang preformed an experiment with 367 middle and high school students to seek their perceptions toward extreme sports. In part of their conclusion they concluded that generation â€Å"y† (17- 7 years old) has a thirty percent more interest in extreme sports that generation â€Å"x†(18-28 years old). This proves that extreme sports have had an increase in popularity, but they weren’t satisfied. They went on to research which media type might be responsible for this and concluded that over videoShow MoreRelatedPros And Cons Of Extreme Sports1334 Words   |  6 Pagesmost paramount growing trend in the world today is the proliferation and integration of extreme sports. This is a very important trend, and I am going to talk about the reason why the trend has emerged through brief history, pros and cons. My goal is to make sure that this trend is well-understood. Extreme sports are more popular am ong young people; we could say that the spectacular stunts used in these wild sports attract mostly younger generation. Most participants in these sports put their livesRead MoreAction Sports and Television Essay1348 Words   |  6 Pages Action Sports and Television Actions sports have always been interesting to me. The way the athletes perform their tricks, how judges score them, and how the camera operators keep up with such a fast paced competition. The more I thought of my interest in this subject, the more I wanted to know. The growth of action sports on television follows the same pattern of any other type of show genre in its early stages. 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In addition it has a big portfolio of products which are available everywhere in the world. Company concentrates its strategy on strengthening their brands and products in order to improve competitiveness and financial performance. Their portfolio includes such brands as: Adidas - FootwearRead MoreWhy Is Drone Racing Is Different?1410 Words   |  6 Pagesfew weeks ago: popularity. Dubbed an aerial version of NASCAR by CNet, drone racing has become wildly popular in a very short amount of time. America’s first national drone racing championship was only held in summer of 2015, so the fact that ESPN is jumping on the sport during its infancy is impressive. As with video games, drone racing requires top-notch hardware, excellent skill and solid strategy to master. Unfortunately, the two fields are also similar in that they are often sports of the affluentRead More The Physics behind Daredevil Motorcycle Jumpers Essay951 Words   |  4 Pageswill be designed to prevent death or serious injury (crash padding). Daredevils will be able to launch further and higher than ever before because the technology of their day will allow them to do so. Although these improvements will help advance the sport of motorcycle jumping, there are still many factors involved. Safety is the most important thing, so riders still need to check all aspects of the jump. An important factor is the ramp itself; is the angle of trajectory right? If it is too high theRead MorePerformance Enhancing Drugs : Steroids, Androstenedione, And Ephedra Alkaloids996 Words   |  4 PagesPerformance Enhancing Drugs In today’s world, sports have become more and more about winning than the game itself. Success within sports not only comes with status, but popularity and fame as well. 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Performance enhancing drugs such as anabolic steroids, androstenedione, and ephedra alkaloids are all used by athletes to ta ke the shortcut to success and bypass all the hard work that successRead MoreMixed Martial Arts : Boxing1205 Words   |  5 PagesThere is perhaps no other sport in the world that tests an individual’s will than Mixed Martial Arts. Unlike boxing or football that specializes in one discipline, Mixed Martial Arts, or MMA is a sport that incorporates a diverse of regime of preparation. A typical day for a this athlete begins early in the morning enduring grueling sessions of strength and conditioning and continuing on through the twelve hour day with practicing a multitude of martial arts like kickboxing, wrestling, and jiu-jitsuRead MoreMountain Dew1446 Words   |  6 Pagesable to do well in suburban places as well. Context – The Do the Dew campaign which has been the main reason behind the success of Mountain Dew brand is entering into eighth Year. There is a growing threat from Non-Carbonated Soft drinks and also the company feels that they have oversaturated the extreme sports part in their campaign. The market Share of Pepsi is decreasing in all Categories except Dew , and so the company management feels that it’s the time to change the advertisement strategy in

Market Entry Strategies Free Essays

Introduction Market entry strategies refer to modes of accessing a share of clients en masse in a new environment. This paper will give an overview of different market entry options available and their extent of applicability in the Abu Dhabi National Hotels Company’s effort to enter the US market. It will also evaluate Abu Dhabi National Hotels Company by considering indirect market entry options in entering the US market. We will write a custom essay sample on Market Entry Strategies or any similar topic only for you Order Now Market entry strategies Market entry strategies can be divided into two broad categories: indirect and direct market. In choosing either of these, one should have analyzed the company in context using various analytical tools. The analysis should focus on the companies’ strengths, weaknesses, opportunities available and threats that the company might be experiencing. It also involves accessing balancing of costs, control and risks. A company should be determined to operate internationally before choosing a market entry strategy. It should also be convinced also understand that she is about to undertake a long term inflexible commitment whose withdraw would be costly. The results that these will deliver will determine, in the case of Abu Dhabi National Hotels Company, the best entry strategy (Jalan, 2004:234). Direct entry strategy. Exporting There are various modes of direct market entry. In the case, of Abu Dhabi Company exporting is not an option since it is a service delivery company. Besides, this strategy would result in reduced control and higher risks in investment. In addition, Abu Dhabi National has a higher asset base, therefore, can engage in a promising investment strategy (Jalan, 2004:234). Licensing and Franchising Licensing and franchising can be a viable alternative if the Company wishes to have minimal financial and control commitments. In licensing, Abu Dhabi National Hotels will purchase trading rights from a potential partner in the US. This means it may not retain its current trademarks and other intellectual property- it will outsource from the licenser. Licensing is whereby a local company grants a foreign company the right to use its intellectual property. In licensing, the Abu Dhabi Company will incur costs of purchase of third party rights of which it will operate under. Franchising is whereby; the Franchiser (parent company) grants a foreign company (franchisee) the right to do business in a prescribed way. In cases where a country restricts importation, licensing would be viable means of penetrating such a market for foreign investors (Jalan, 2004:235,236). Contract Manufacturing In search for a means to foreign markets, contract manufacturing may also be an alternative. In this strategy, a company operating multinational business will contract foreign companies to produce such goods while it retains the duty of marketing them. This would be unlikely option for Abu Dhabi National Hotels since it is a service based company (Jalan, 2004:235).. Management Contracting In Management contracting, the international firm supplies management knowledge for another in the foreign country. The technical advisory firm may not be stakeholder of the said company. Its role is to manage without the risk of loss and benefit ownership. This would be beneficial entry tool for the Abu Dhabi because the local knowledge adaptable to the new environment there can be outsources locally (Jalan, 2004:235). Indirect market entry strategy Indirect Exporting In indirect market entry, indirect exporting is one of the alternatives. In this method, a company manufactures its goods and allows other companies to export these goods to foreign countries. The main concern here is since expertise is necessary in penetrating the new market a hired firm will do it in precision to promote its client. The firms sought after in this strategy are those with longtime the experience. This method also involves the lowest risk factor for companies with no foreign experience like in this case of Abu Dhabi National Hotels (Giligan1986:101, Zisa, 2008:12). Direct Exporting This mode of accessing the foreign market involves high costs in transporting and marketing. The firm here manufactures goods in one country and then incurs the cost of marketing them abroad. This may take place through sales by foreign distributors, sales agents, overseas sales subsidiaries (Chee and Harris 1998:294). Strategic Alliance Another alternative would turn out to be strategic alliance. In this strategy, the company would form an alliance with its potential competitors in the working environment. Conclusion The US is one of the world’s economic towers. Abu Dhabi National Hotel Company rationale can be justified by the fact that there is a potential market in America. The state also enjoys stable politics although currently there are uncertainties linked to the politics of this world military superpower. That is why franchising or licensing would be a likely method for the Abu Dhabi Hotel Company. Besides, strategic alliance and creation of mergers would cushion the Hotel Company from uncertainties in the foreign market. By fact, market entry strategies have a profound effect on how a firm may access a given market in the globe. They also influence the profits made and the risks that may turn out to threats in the future. Making such a concrete decision requires evaluation of the company’s current strengths, asset base, bargaining power and foreign business policies. With these at hand, a firm can make such a longtime commitment in the foreign market once the marketer has arrived at an appropriate entry strategy. (Gillespie et al, 2011:247,248) References Andexer Thomas (2008) Analysis and Evaluation of Market Entry Modes Into the Asia-Pacific Region. Norderstedt, GRIN Verlag Chee Harold, Harris Rod (1998), Global Marketing Strategy. London. Pitman Publishers Gillespie Kate, Jeannet Jean-Pierre, Hennessey H. David (2011) Global Marketing. Mason OH. Cengage Learning. Gilligan Colin, Martin Hird, (1986) International Marketing: Strategy and Management Kent-Great Britain Mackays of Chatham Ltd. Jalan P. K. (2004) Industrial Sector Reforms In Globalization Era. New Delhi, Prabhat Kumar Sarma Tielmann Viktor (2010) Market Entry Strategies: International Marketing Management Norderstedt, GRIN Verlag Yoshino Michael Y. and Rangan Srinivasa U. (1995). Strategic Alliances: An Entrepreneurial Approach to Globalization Harvard, Harvard University Press Zisa Letizia (2010) Positioning and Opportunity Assessment Report with Main Focus on Germany, China USA, New Zealand. Norderstedt, GRIN Verlag. How to cite Market Entry Strategies, Essay examples Market Entry Strategies Free Essays Companies have a wide range of possibilities for market entry strategies; however, they need to choose the right one for each market, bearing in mind the particular circumstances (Johnston 1998:101). When making marketing decisions, the service exporter should keep in mind some universal characteristics of services that set them apart from goods: intangibility, degree of inseparability, human intensiveness, propriety knowledge, perishability, and heterogeneity (Reif 1997:19). Depending on the service, one particular quality may be more applicable than the others. We will write a custom essay sample on Market Entry Strategies or any similar topic only for you Order Now The combination of services’ intangible characteristics, along with other qualities, expand both the possibilities and obstacles for international market entry strategies of service providers, and any market entry strategy must be accompanied by a clear understanding of what delineates the difference between a service and a goods export (Reif 1997:20). There are several proven market entry methods and channels that a service exporter can utilize without the resource commitment necessary for foreign direct investment. Every service provider must decide which method of market entry will provide the greatest chance of market penetration. According to Reif, a service firm’s success will depend on four factors such as alliances with local companies, the ability to protect intellectual property, advertising, and marketing strategies and access to financial resources. Also, what marketing venue the firm decides to take will ultimately depend upon its internal capacity and creativity drive, and tenacity of its overseas partners. Market entry methods consist of all the possible alternatives to developing a business presence in a foreign market. Three major market entry strategies available for the service provider are exporting, contractual agreements and foreign direct investment (Reif 1997:21). A business deciding to offer its product outside its domestic home market has various entry strategy options such as: exporting the product already produced for the home market; licensing the product idea or production supplies to a third party who operates across national boundaries or in overseas markets; franchising arrangements – such as McDonald’s outlets in many countries; joint venture between a domestic company and a foreign company or government, or strategic alliance to form partnerships across national boundaries; the use of trading companies, that provide links between buyers and sellers in different countries; or foreign direct investment – possibly including the acquisition of an established business – which is long term commitment to a non-domestic market and is resource-demanding (Dibbs 2004:220). The degree of commitment begins, as it were, with direct selling overseas (exporting), and ends with a complex business investment in foreign markets such as a production facility or international joint venture (Copper 1998: 322). According to Copper, firms will engage heavily in international business operations tend not to make distinction between home and overseas business, just like for example, Zeneca, the major UK pharmaceuticals producer, which makes this a plank of its mission statement. Regardless of a firm’s market entry decision, the particular strategy that drives a services firm must correspond with the legal framework for business that exist in a targeted country, and the requirements concerning the scope of practice and legal structure of business should be carefully examined (Reif 1997:21). Choice of market entry depends greatly on variable factors such as current regulatory policy and the extent of domestic competition. Relationships are going to become increasingly international with inter-firm cooperation spanning a multiplicity of cultures, languages, and outlooks, thus, the international marketing in the future will almost need more competencies in communication and relationship management than even in the immediate past. List of References Cooper, C. L., Argyris, C.   (1998). The Concise Blackwell Encyclopedia of Management. New York: Blackwell Publishing. Dibb, S., Simkin, L. (2004). Marketing Briefs: A Revision and Study Guide. New York: Butterworth-Heinemann. Johnston, S., Beaton, H.   (1998). Foundations of International Marketing. London: Thomson Learning EMEA. Reif, J., Ditterich, K. M., Larsen, M. G., Ostrea, R. A.   (1997). Services–the Export of the 21st Century: A Guidebook for US Service Exporters. New York: World Trade Press. Stone, M. A., McCall, J. B.   (2004). International Strategic Marketing: A European Perspective. New York: Routledge.          How to cite Market Entry Strategies, Essay examples

Critically Evaluate Effect of Celebrity Endorsement on Brand Affinity free essay sample

To begin with, this essay discusses the positive effects of celebrity endorsement on brand affinity in terms of reassuring consumers of the product qualities and differentiating a brand from its competitors, using Nike-Golf and Canon case studies. Then, the essay discusses hazardous effects towards brand affinity when using celebrity endorsement with reference to the Tiger Woods’ infidelity and David Beckham multiple images case studies. These effects include celebrities’ images changing and loss of public recognition, and public controversy. Finally, there is a discussion and an emphasis on the celebrity endorsement’s rewards that lead to the higher level of brand affinity. In this essay, the term celebrity is defined as ‘people who enjoy public recognition and who often have distinctive attributes such as attractiveness and trustworthiness’ (McCracken, 1989; Silvera and Austad, 2004 cited in Kumar, 2010, p. 5). As Schlecht (2003, p. 3) states ‘†¦Celebrities generally differ from the social norm and enjoy a high degree of public awareness’. There could be eight classical forms of celebrity which include actors (e. g. Pierce Brosnan, Angelina Jolie Pritt), models (e. . Naomi Campbell, Gisele Buendchen), sports athletes (e. g. Tiger Woods, Maria Sharapova, David Beckham), entertainers (e. g. Oprah Winfrey), singers (e. g. Lady Gaga, Britney Spears, Jenifer Lopez, Black Eyed Peas), businesspeople (e. g. Donald Trump, Bill Gates, Steve Jobs), politicians (e. g. Barak Obama), and high-society people (e. g. Prince William, Victoria Beckham) (Schlecht, 2003, p. 3-4). Commonly, the brands have the distinct images and personalities that attract the consumers. The intense favorable emotional connection between consumers and the brands is taken to mean ‘brand affinity’ in this essay. The brand affinity is not usually logical, but it is powerful. It encourages consumers to view a brand as the representative of a personal aspect of their persona (DeGabrielle, 2011). To illustrate, ACNielsen (2006) states that Armani is a brand that stands for well-understood attributes as high quality, sophistication and style – timeless values with global appeal. Consumers tend to buy Armani because they would like to be part of that shared identity. DeGabrielle (2011) suggests that ‘†¦[Consumers] perceive the brand as representing their values – or believe being associated with these brands makes them more â€Å"cool†Ã¢â‚¬ ¦Ã¢â‚¬â„¢. For Armani, the utilization of David and Victoria Beckham- who are suggested to have a glamorous lifestyle- in Emporio Armani underwear could be an example of endorsing the brand stylish and sophisticated images affect consumers by celebrities. It has been believed that celebrity endorsement could be a marketing communication tool that helps strengthen brand affinity to the brands. The meaning movement from celebrities’ qualities towards the endorsed products could be illustrated in figure1. Source: www. clothingbrands24. com Figure 1: Meaning Movement and Endorsement Process (Source: McCracken, 1989 cited in Kumar, 2010, p. 25) The first positive effect of celebrity endorsement on brand affinity is that celebrities could reassure product quality in consumers’ minds. Consumers are usually reluctant to believe in quality of product unless they have consumed it. For this reason, seeing celebrity reputation attached to the brands could mitigate some uncertainty and make it easier for the product to become the consumers’ brand choice (Elberse, 2009). For example, before 1996, although Nike appeared to be well-respected as a successful brand in mainstream sports apparel especially in footwear, it was generally considered to be less likely to be successful in entering the golf category because it had limited experience in an elite category. However, Nike decided to utilize its area of expertise to build the equity in golf arena by collaborating with the athlete stars similar to the successful platform made with Michael Jordan. Nike associated with world rising golf star at that time- Tiger Woods who appeared to be the symbol of fast success and endurance-and became an emerging successful brand in golf apparels, equipments, and accessories without actual proved qualities. The statistic in COMPUSTAT (cited in Farrell, et al. , 2000, p. 2) explains that after Nike signed a five-year contract worth approximately forty to sixty million dollars with Tiger Woods in 1996, the returns seemed to be instantaneous and lucrative. The golf apparel and footwear sales of Nike was double the contract fee to approximately one-hundred twenty million dollars on the fiscal year ended on May 31, 1997. Furthermore, the sales of the entire company in the following quarter rose by fifty-five percent as a result of Tiger Woods’ endorsement (Farrell, et al. , 2000, p. 2). Nike has appeared to be an admirable brand in sports apparel- ranked number one for the industry (Fortune on CNN Money, 2011). Source: www. theblemish. com Another reward of celebrity endorsement on brand affinity is the perceived brand differentiation by consumers. In this twenty-first century, there are thousands of brands worldwide. Consumers seem to be more selective and would prefer the brands with the outstanding images that help express their styles. For that reason, celebrity endorsement could convey distinctive attributes that differentiates the brand from its competitors. For instance, as Elberse (2009) explains that ‘Canons reason for turning to Maria Sharapova was her reputation as someone who plays aggressively but with precision, and who has a sense of style exactly the kinds of attributes it hoped to emphasize in marketing its line of PowerShot cameras’. The clear images of Sharapova lead to the distinct images of Canon to consumers. Consumers preempt those attributes and feel proud to use Canon PowerShot cameras as they see the difference of stylish Canon to static Nikon or the unclear image of Panasonic. Therefore, Canon appears to have higher number of referrals among consumers and is on the top rank for compact digital camera category, despite their actual qualities. Source: www. letsgodigital. org Source: www. coloribus. com Despite the fact that celebrity endorsement leads to stronger brand affinity, it conveys the potential hazard to consumers’ affection for brand as the celebrities’ images could change and lose public recognition. The lapse in professional performances may lead to lose in celebrities’ popularity. The preventive tactics for marketers are to study celebrities’ personal and professional life cycles and research on their possibilities to maintain or positively transfer the brand images. Take David Beckham as an example, since his movement from Manchester United to Real Madrid, AC Milan, and LA Galaxy, he has gradually declined in his top form as the professional football player. He could lose public recognition if he merely maintains a sole image because he is not anymore a representative of the successful athlete with high performance. However, David Beckham appears to convey multiple images such as Posh’s husband, fashion icon, father of four children, and football player, therefore, his life expectancy as brand endorser could be favorably extended (Vincent, et al. , 2009, p. 177). Consumers still appear to be attracted to Beckham’s endorsed brand as Adidas and Armani. Another potential damage to brand affinity results from celebrities’ public controversies. Rumors, and scandals caused by celebrities’ behaviors could be sources of negative brand images, thus they may ruin consumers’ affections for the brand. As Chung, et al. (2011, p. 4) states that ‘To name a few, Nike: Kobe Bryant when charged with rape, Pepsi: Mike Tyson when charged with beating his wife, Hertz: OJ Simpson and his ? rst degree murder charge, Prince tennis racket: Jennifer Capriati when charged with marijuana possession, [and Nike: Tiger Woods’ in? elity in November 2009. ]’. One study shows evidence that the negative publicity hitting a celebrity who endorses the brand leads to the decline in company’s stock price (Louie, Kulik, and Johnson, 2001 cited in Alsmadi, 2006, p. 73). For example, Knittel and Stango (2009 cited in Chung, et al . , 2011, p. 8) who study the negative impact of Tiger Woods’ infidelity scandal states that ‘†¦By looking at the stock prices of the ? rms that Tiger Woods endorses, they estimate that, after the event in November 2009, shareholders of Tiger Woods’ sponsors lost $5-12 billion relative to those ? ms that Woods did not endorse. ’ However, it is important to address that the negative effects are more likely to affect the brand in the short-term than damaging entire consumers’ brand choices. According to the Harris Poll (2010), ‘Three-quarters of Americans (74%) say when a celebrity endorser gets involved in a scandal, it doesn’t impact the way they feel about the brand or brands they endorse. ’ There is also an evidence to support that sales of Nike product were negative up to March before becoming positive in April 2010 since his public scandal revealed in November 2009 (Chung, et al. , 2011, p. 24). In conclusion, celebrity endorsement could strengthen the consumers’ affections for brands as it helps reassure product quality and well-portrayed distinct brand images to consumers. This is because the credibility and attractiveness embedded in celebrities are easy to access and approachable. Although there are potential hazard effects due to celebrities’ images changing and public controversies, they can be prevented and merely lead to the short-term affect on branding. All in all, celebrities’ roles as the endorsers in the commercials could create favorable emotional connection between the consumers and the brands. However, further cognitive research on the relationship between brand affinity and celebrity endorsement is worth undertaking, as it could examine the true value of celebrity endorsement programs given to the brands and companies’ investments.

The Dilemma of Recognition over Redistribution

When following up on the issues of equality in a multicultural society, there is a common dilemma concerning whether to prefer recognition or redistribution. The dilemma involves both policy makers and culturally diverse groups. It is not clear whether different cultural groups only prefer to be ‘compensated’ for their earlier misrepresentation, mistreatment, and misrecognition. Siapera, a social theorist, defines recognition as the practice of being familiar with the unique aspects of a certain cultural group.Advertising We will write a custom essay sample on The Dilemma of Recognition over Redistribution specifically for you for only $16.05 $11/page Learn More On the other hand, Siapera associates redistribution with issues such as gender equality and equal wealth distribution. There are other sociologists who have contributed their views to the debate involving recognition versus redistribution. Nancy Fraser is of the view that recognitio n and redistribution are two separate issues and they should not be merged. Another sociologist by the name of Alex Honneth argues that by giving diverse cultural groups recognition, their redistribution issues are consequently solved. Groups that advocate for gender equality and recognition of ethnic minority groups are examples of how the dilemma of recognition over redistribution manifests itself. The dilemma of recognition versus redistribution is manifested in everyday social life. Since the dawn of civil rights movements, several stakeholders have expressed different points of views when providing a solution to inequality. While some activists have clearly favored recognition, others prefer redistribution as the solution to inequality. This dilemma has found its way into modern day politics. An example of how this dilemma has been manifested in recent times is in the debate surrounding the incorporation of Ebonics in the American school system. Ebonics is an African-American d ialect of the English language. Incorporation of Ebonics into the American school system amounts to recognition of the uniqueness of African-American culture. However, most people including some African American activists were against this decision and instead preferred redistribution of educational resources. This essay on The Dilemma of Recognition over Redistribution was written and submitted by user Josiah Miranda to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Single Family Life

Article 1 InfoTrac Web: CPI.Q.. Source: Report Newsmagazine (BC Edition), December 18 2000, vol 27 no 16, p .42. Title: Don't confuse compassion with indulgence: we should discourage the formation of single-parent households and help the poor to help themselves. Author: Joe Campbell Category: Social Issues Subjects: Single parent family Public welfare Poverty Language: English Full Text: The Liberals and the NDP are the parties of compassionright? Wrong! They are the parties of indulgence. Compassion and indulgence are as far apart as good and evil. One, in fact, is a virtue, the other a vice. Aristotle observed that, generally speaking, moral virtue is the mean between the extremes of excess and defect, both of which are vices. Courage, for example, is the mean between recklessness and cowardice; generosity is the mean between prodigality and parsimony. Compassion is the mean between indulgence and indifference. We are compassionate when we identify people in adversity and try to help them. We are indulgent when we pander to their weaknesses and risk harming them. Virtues and vices are habits. We acquire them through repeated practice. The Liberals and the NDP have been practicing indulgence for decades. They've become very good at it. Poverty is the issue most likely to provoke claims and counter-claims about compassion or the lack of it. The political left, whether Liberal, NDP or red Tory, prides itself on policies and practices that treat the poor compassionately. At the same time, it links the political right with attitudes, policies and practices that are indifferent, or even hostile, too The poor. Since poverty is a wide subject, I will deal with only two aspects of it: single parenthood and welfare dependency. Single-parent households, nearly all headed by women, face persistent financial challenges. Between 1975 and 1992, they were approximately five times more likely than two-parent families... Free Essays on Single Family Life Free Essays on Single Family Life Article 1 InfoTrac Web: CPI.Q.. Source: Report Newsmagazine (BC Edition), December 18 2000, vol 27 no 16, p .42. Title: Don't confuse compassion with indulgence: we should discourage the formation of single-parent households and help the poor to help themselves. Author: Joe Campbell Category: Social Issues Subjects: Single parent family Public welfare Poverty Language: English Full Text: The Liberals and the NDP are the parties of compassionright? Wrong! They are the parties of indulgence. Compassion and indulgence are as far apart as good and evil. One, in fact, is a virtue, the other a vice. Aristotle observed that, generally speaking, moral virtue is the mean between the extremes of excess and defect, both of which are vices. Courage, for example, is the mean between recklessness and cowardice; generosity is the mean between prodigality and parsimony. Compassion is the mean between indulgence and indifference. We are compassionate when we identify people in adversity and try to help them. We are indulgent when we pander to their weaknesses and risk harming them. Virtues and vices are habits. We acquire them through repeated practice. The Liberals and the NDP have been practicing indulgence for decades. They've become very good at it. Poverty is the issue most likely to provoke claims and counter-claims about compassion or the lack of it. The political left, whether Liberal, NDP or red Tory, prides itself on policies and practices that treat the poor compassionately. At the same time, it links the political right with attitudes, policies and practices that are indifferent, or even hostile, too The poor. Since poverty is a wide subject, I will deal with only two aspects of it: single parenthood and welfare dependency. Single-parent households, nearly all headed by women, face persistent financial challenges. Between 1975 and 1992, they were approximately five times more likely than two-parent families...

Advantages and Disadvantages of Building Restoration

Advantages and Disadvantages of Building Restoration Using examples explore the advantages and disadvantages of allowing redevelopment and reconstruction of historic buildings. For the purposes of this discussion it is primarily important to determine what is meant by historic and to rationalize the terms redevelopment and reconstruction. The terms will be used in the context of preserving and conserving buildings. This includes maintaining their predominant features and characteristics, whilst enhancing new features in keeping with the style and building constraints relating to traditional use of materials and resources. According to English Heritage buildings exist across the UK that span over a thousand years. They also work with the Department of Culture, Media and Sport and local authorities to allocate buildings such as these according to their criteria for listing – or categorizing for the purposes of their historic importance. These are identified using the following criteria: Those having architectural interest: bu ildings which are nationally important for the interest of their architectural design, decoration and craftsmanship; also important examples of particular building types and techniques. Those deemed of historic interest: this includes buildings which illustrate important aspects of the nation’s social, economic, cultural or military history. A variety of places that have a close historical association with nationally important buildings or events. Places which have group value, especially where buildings are part of an important architectural or historic group or are a fine example of planning (such as squares, terraces and model villages) [1] English Heritage define historic in relation to a number of factors. All buildings constructed before 1700 are automatically listed. Similarly this is the case with most properties up to 1840. A number of post 1945 buildings are also included in these terms. A comprehensive breakdown of listed buildings statistics across the UK is illustrated below: 38% are domestic dwellings 15% date from before 1600 nearly 20% date from the 17th century 31% from the 18th century 32% from the 19th century 3% from 1900-1944 0.2% from 1945 or later [2] Introducing conventional features can have negative consequences on properties such as those defined above. Not only for cosmetic or domestic purposes but also in relation to implementing safety measures into a property. and accessibility by way of lifts and hand rails etc for the benefit of people with disabilities. There is also a trend for interpreting properties of historical interest into entertainment or ‘edutainment’ orientated experiences which can be argued devalues the historic importance and often encourages historical inaccuracy from the learning perspective. The final consideration to be made in relation to this essay question is the notion of whether old buildings should remain preserved exactly as they are without any enhancement, improvements, additions or restorations. That they should reflect the period they were constructed in and be immortalized as a historical or scientific study. This paper will seek to exemplify many of these issues relating to the redevelopment and reconstruction of historic buildings which covers a broad argument for discussion. The English Tourist Board published a paper in 1991 entitled ‘Maintaining the Balance’ which proposed new schemes designed to ensure that historic town environments worked in sync with their communities whilst providing the visitor with a traditional experience. Visitor Management Plans were adopted and Town Centre Managers were recruited as means of taking these initiatives forward. The conservation and preservation of built heritage often involves maintaining tight restrictions and limited planning opportunities which is not conducive to new housing projects or business opportunities which could generate enterprise and economic benefits. Inste ad many of the UK’s classified historic towns remain stagnant and non progressive. [3] Similarly there are currently plans to renovate and restore the city centre of Amsterdam in keeping with its cultural heritage. The city centre is divided by two groups of residents. One enjoys the aesthetic benefits of living in this area, while the second are simply living centrally for the purposes of work and being close to amenities. This second group is unconcerned with the historical importance of the city and is not prepared to invest in maintaining or developing it as such. Often when areas such as this are under preservation orders high costs are incurred for maintenance and renovation in the style accustomed to the period. This in turn raises the rents of properties which become too high for existing residents to afford, eventually forcing them out of their homes, as is feared in Amsterdam. [4]

Research paper Essay Example | Topics and Well Written Essays - 1000 words - 9

Research paper - Essay Example Most importantly, India will be able to attain the prestigious position of China, its Asian competitor. The project cost the country about 73 million US dollars. Evidently, considering the country’s economic standing, the space mission seems ridiculous and lacks justification. This paper will provide evidence that the space mission was a misplaced priority. If this mission proves successful, it may have a huge benefit to India. This is because it will receive recognition for utilizing improvisation to launch one of the cheapest missions to Mars. However, if it does not succeed, the country will have wasted invaluable resources of money and time that can be invested in raising the living standards of some families in India. Instead of paying all of this money to do a task like this, the money can be used to improve the economy and social problems in India. If India had a stable and a good standing economy, then it would be fine if they thought of launching this mission. Apparen tly, as this paper will discuss, India has many social issues to address. The country spent fifteen months of preparation for a mission that cost it 73 million US dollars. Statistics reveal that India exhibits a poor economy, a factor that highlights the need for it to design policies and strategies that can help its economy register a level of growth. It is unfortunate that the country’s economy has been dwindling over the years (Bhowmick, 2013). The country’s systems exhibit low quality with worrying poor standards of life. This places emphasis on the urgency for transforming its policy formulation strategies and striving to address its emerging needs. Instead of focusing on such issues that need critical addressing, the country has diverted its efforts, time, and resources to launching a space probe. The decision to focus on the space mission seems irrational, and the government cannot offer any valid justification for such an expenditure on a luxurious adventure in launching a space probe. Evidently, countries that focus on the space missions have registered immense progress in improving societal standards. Examples include the United States, which is the leading global economy and has held a superior position for many years. Evidently, the country has multiple policies in place to improve its social welfare and fund its internal research projects. Considering an additional example of Russia, it becomes evident that it has a stable economy, and can comfortably invest in space missions. Additionally, China joined the nations that have the capacity to fund space missions (Mirani, 2013). India’s economy does not compare with that of these nations, and explains why sacrificing 73 million US dollars is ridiculous. India does not compare with these nations, and its investment in space projects should be its last priority. In self-defense, India claims that 73 million is minimal compared to the 671 million US dollars that other countries woul d spend on such a venture. However, it does not matter the amount the country spent on the mission, the fact remains that the country could have redirected such funds to improving one of its poor social systems (Messreget, 2013). Evidently, that amount was sufficient to provide food for the malnourished children that add up to 50% of all children. It is ironical that a country can spend 73 million US dollars, while half the population of its children is perishing with hunger. Although it is true that

CEO of Apple Term Paper Example | Topics and Well Written Essays - 2250 words

CEO of Apple - Term Paper Example He paid attention to the interests of his consumers as well as the employees (Feser, 2011). However, he was also stubborn and had a controlling way about him that in many instances compromised the company (Feser, 2011). An excellent example is his vendetta against trade unions. Fester (2011), reflects that as early as history allows, successful ventures in politics, religion and business boil down to the brains behind the scene; the leader of the venture. The personal characteristics (mindset), strategies, strengths and weaknesses of a CEO determine the success or demise of the organization (Schermerhon, 2011). Apple Inc. is not an exception to the rule. Through examining its past leadership, I can establish a trend in CEO characteristics influencing the running of the organization. Finally, with the help of this analysis, I postulate on the possible leadership Apple Inc. should utilize in the future. While most leaders rely on a universal set of principles such as trustworthiness, c harisma, creativity and endurance, different environments influence the way these leaders will apply these principles (Griffin, 2010). Establishing the fundamental principles of any organization is crucial because it helps to define the role of the leader (Schermerhon, 2011). With every new invention, Apple Inc. seeks out new marketing slogans (Feser, 2011). However, one can summarize that Apple Inc. cherishes innovation thereby creativity is the main principle that defines their market strategies (Fesser, 2011). Nonetheless, while businesses thrive or fall in view of these principles, there are legal and ethical issues to consider (Schlegelmilch, 1998). Apple Inc., in the recent past, has faced a couple of these issues and their ramifications can be pinned on the leadership the CEO provided. Griffin (2010), describes the late Steve Jobs as an inspiring visionary whom at the same time was an insufferable egotist. Griffin (2010), further asserts that the success of Steve Jobs stems f rom his contradictory and often complex personality. When Steve Jobs took over in 1996, he came with an agenda. Steve Jobs preferred â€Å"old weapons†; therefore, he cut down on new projects and focused on marketing and rejuvenating the company’s image (Griffin, 2010). The strategies he employed to rejuvenate the company such as high-end disruptions require that an individual is courageous and witty (Schlegelmilch, 1998). An example is the iPod which Griffin notes â€Å"hijacked the music industry† (Feser, 2011). Zeal, charisma and an animated personality helped Jobs reclaim Apple Inc.’s lost glory and raise it to a proclaimed multinational (Feser, 2011). Feser (2011) also holds that Steve Jobs created value for shareholder, consumers and the society. What Feser (2011) forgot to mention is that employees are also shareholders. Therefore, in my view, Jobs’ success reflects on one stakeholder’s satisfaction; the customer. In examining other p arties such as employees and the wider society discrepancies emerge. Schlegelmilch (1998) reflects that a most common trait for persons considered exemplary business leaders is strong personal ethics. There is a clear link between personal ethics and community ethics (Feser, 2011). A person with strong personal ethics is likely to influence persons around them to uphold the same especially if that person holds a position of leadership (Griffin, 2010). Schlegelmilch (1

The ancient cultures of the world Essay Example for Free

The ancient cultures of the world Essay Food plays a very important role in the development of civilizations and cultures. The cultures that were able to come up with abundant food supply were able to raise large populations that aided in them being able to control large empires. The less sufficient populations were easily conquered by the others. It is clear that food played an important role in all of this. Yet, as the world turns, there is less and less emphases being placed on being able to control food supply as countries all over the world are able to trade with each other for food items. Dominance is no longer hinged on the amount of food but in other matters. The role of food is not being understated but rather just reduced in rank as other important matters take precedence pursuant to the fact that food supply has more or less been secured especially in the developed countries and cultures. 1. The ancient cultures of the world such as the early Native Americans, Incas, Mayas, Egyptians, etc. , all ate what was available from the land around them. For example, each early Native American tribes had a specific diet based on the geography of the region of the United States they were located in. Culture, however, did have an impact on how and why many early civilizations ate the foods that they ate. Some early Native American tribes ate buffalo because it was not only a source of food, but also a source of clothing and shelter. Culture in some instances has affected what certain religions can and cannot eat. For example, Muslims and Jews cannot eat pork, while Hindus cannot eat meat. In the US, freedom and equality has allowed many different cultures to practices what they wish. Many different types of food cultures are evident throughout the United States. US society, though, has changed some of those practices and made them more practical and efficient to fit society’s needs. For example, instead of spending all day cooking for a certain religious holiday, a family can go out and buy the foods they need already cooked and ready to eat. This is something that does not often occur in other parts of the world, but fits in with the convenience of US society. It is interesting to point out, however, that while it is argued that culture plays a big role, religion perhaps exerts a bigger role. The abundance of meats and pork in those regions would have made these ideal foods that were convenient and could sustain the growing population much easier than alternative foods that were often tied up with rituals. Perhaps, the better perspective would be that food is connected to culture and not to necessity or geography. 2. Food began as fuel for the body in its simplest form, but has transformed into an important part of culture and religion. I think culture and geographical location play a very important part in the foods that we eat. Foods beginnings were very natural, but the changes in the way we harvest, grow and prepare foods have changed food to a very unnatural process. It does seem as though food has always played an important part in the culture and religion of society. Food in the United States seems to be on a path to becoming less important in the religious and cultural values as we have so many different cultures that are being combined into one society. I feel that the informality of meals in today’s society is changing the way that we look at food as a part of our daily lives. Meals were times for family in the past and now, it seems like we are always in hurry and trying to eat when we can, rather than making it a social or cultural event. The change that food has had in culture over the years can be attributed to its abundance. As so aptly pointed out, food has become less important and less part of society as a cultural event because of the abundance. In a country that has no problem with food supply, the United States, by ensuring a steady supply of food, has diminished its cultural and social impact. 3. I believe that geography had a lot to do with what people ate historically. Because traveling was so much more difficult, it was impossible to go around at the rate we can so they were stuck in the region that they lived. I think a lot of food customs were built that way. Back then though, I believe that it was â€Å"natural† because they hunted and gathered wild plants and animals instead of raising them how we do now. Historically, all of an animal was used. Every edible part was eaten and all the non-edible parts were used in some capacity. I think that idea paired with the animals being wild made it natural. Nowadays, I totally agree that it is an unnatural, but essential process. We do need the food to survive and with the population of the world, there is no chance all the wild animals would be enough to eat off of and to preserve. I do believe that the foods we eat has everything to do with the culture we were brought up in. Watching the video Bugs for Breakfast totally proves this point. Eating is just as much important to cultures as the special traditions. Heck, most traditions involve eating traditional food. There is no way to separate food and culture. We don’t eat for just necessity like the past. We eat for pleasure. Food is appreciated differently these days according to the difficulty that we have had acquiring it. Hunter gatherer communities made sure that every part of the kill was used because there was no guarantee when the next kill would be. Yet, as man learned how to domesticate and raise food, the priorities became difficult and man now had a luxury to refuse the parts that they don’t want.

Industrial Engineering :: Engineer Engineering Essays

Industrial Engineering What is industrial engineering? The field of industrial engineering has had many definitions given to it. Most of the definitions include all of the same elements stated in slightly different ways. For example the Accreditation Board for Engineering and Technology (ABET) defines industrial engineering as the profession in which a knowledge of the mathematical and natural sciences gained by study, experience and practice is applied with judgment to develop ways to utilize economically, the materials and forces of nature for the benefit of mankind. [1] The American Institute of Industrial Engineers (AIIE) defines industrial engineering as concerned with the design, improvement and installation of integrated systems of people, materials, equipment and energy. It draws upon specialized knowledge and skill in the mathematical, physical and social sciences together with the principles and methods of engineering analysis and design to specify, predict and evaluate the results to be obtained from such systems. [1] Both definitions describe industrial engineering as a broad field concerned with integrating all the different aspects in a service or production environment. Part of being an industrial engineer is learning how to balance changes. History The origins of industrial engineering can be traced back to many different sources. Fredrick Winslow Taylor is most often considered as the father of industrial engineering even though all his ideas where not original. Some of the preceding influences may have been Adam Smith's treatise The Wealth of Nations, published in 1776, Thomas Malthus’s Essay on Population, published in 1798, David Ricardo’s Principles of Political Economy and Taxation, published in 1817, and John Stuart Mill’s Principles of Political Economy, published in 1848. [1] All of these works provided Classical Liberal explanations for the successes and limitations of the Industrial Revolution. Adam Smith was an economist as were most of his contemporaries at the time. "Economic Science" is the phrase to describe this field in England prior to American industrialization. The amount of influence this literature had on Taylor is unknown. Another major contributor to the field and precursor to Taylor was Charles W. Babbage. Babbage was mathematics professor at Cambridge University. One of his major contributions to the field was his book On the Economy of Machinery and Manufacturers in 1832. In this book he discusses many different topics dealing with manufacturing, a few of which will be extremely familiar to an IE. Babbage discusses the idea of the learning curve, the division of task and how learning is affected, and the effect of learning on the generation of waste.

Bahrain Bay Case Study

1- The 4 main philosophy ideas that Bahrain Bay? s tries to communicate consist in: 1. Communicate a wide range of messages to the broadest range of audiences, such is the example of taking a risky marketing move to go to Cannes and advertise themselves there to a wide range of people. 2. Address challenges as they present themselves in the competitive market place, because they are starting a business in a place where the economy is booming, so it’s a very lucrative place but risky as well. 3.Ensure that all marketing messages conform to the highest possible standards: because they are looking for clients who are willing to pay what they ask for. In other words, they are looking out for clients who are not afraid to afford the costs of acquiring a new space in their terrains. 4. Support the brand name of Bahrain Bay as a vision of the business future: for example helping their surroundings to blossom in terms of economic success. 2- In my opinion Bahrain? s Bay mission is to achieve a sustainable business, moreover to gain high profits from it to a very exclusive market.Because getting one of those places is not for everyone. They manage to penetrate a very exclusive clientele which are able to afford the wanted price and they have done it in such a successful way that there is still demand on this sort of landpieces. They have also shown interest in helping their surroundings. Maybe as a marketing strategy so that the place doesn’t look dangerous nor looks that it is taking advantage of the land without taking in consideration its original population.Therefore they have decided to make a very important image move in helping the locals to get a better life by sponsoring the football team for example. 3- During the MIPIM they were able to get the attention of several investors and developers. They were able to share and embrace the same vision of the project with these investors and developers which were about 26,000 people in a new coming and div ersifying economy that will adapt to the 21st century lifestyle. – Due to its starting blossom economicaly speaking, Bahrain it’s a very juicy place for oversea inverstors. It has a lot of potential which has not fully been achieved. Right now this place is in a postion very desired for people wanting to invest lots of money expecting highly rewards from it. 5- Bahrain Bay is not the only project taking place in the region. Nowadays there are other major financial and commercial centers. Never the less we can not put aside the great importance of Bahrain Bay to the place. There are also other projects such as: B.Investment Wharf , Financial Harbor, B. City Center†¦ which including B. Bay represent a high percentage of the countries growth. 6- Part of their new marketing program, consists in sponsoring the local Football team. This helps the local areas to start a new rise in an economical level and in a social level. Making the local economy increase might make th e place more interesting for the tourists and further investors. They are also achieving with the newly founded foundations fighting poverty and helping the locals in a positive way.

Mystery City Report

Princess Elisabeth Research station (Belgium), Antarctica 71*57’ S-23*20’E. That is exactly where mystery city #7 is located. One of the clues the website journeynorth. com gave us was â€Å"We are located on a continent that is one of the coldest places on Earth. It is also one of the driest, considered to be mostly desert; but don’t expect to see sand. † This clue really helped because it pretty much told us our city was in Antarctica, but now we had to find out where in Antarctica. And clue number 2 kind of helped us with that. â€Å"We are located on part of a nunatak, almost 200 km from the coastline. We see petrels and skuas from time to time. Sorry we can't be more specific about the country we're located in — there are no countries here (or states, or cities)! † This clue really just told us that it was pretty close to the shore. But clue number 3 told us where in Antarctica our city was. â€Å"Down here our location isn't in a state or province, but Norway might say our location is within the boundaries of land which it claimed on this continent many decades ago. † We looked online at Norway claimed Antarctica and then knew where our city was around. The last Clue number 4 was the one that really helped. The clue was â€Å"Our place looks like a spaceship floating in a sea of white. We operate on renewable energy like wind and solar, so we are also green. † And a picture was involved. The picture helped us out so much because what we did was take our guesses and put it in Google images and if the picture matched the we knew we had it. And we did, we found it on our 3rd try. That’s how we found out our mystery city. Our photoperiod for mystery city number 7 increased by 14 hrs and 31 min! And our photoperiod compared to Franklin was actually almost around the same even though our city was in Antarctica. Our city is way far south from Franklin because we know it’s in Antarctica and Massachusetts is in the USA. So you can also tell that our city is in the southern hemisphere because of the latitude and longitude. We knew right away its was going to be somewhere cold because our first data we got was crazy which kind of gave us a general idea of where it was. All in all we have found out the our city is Princess Elisabeth Research station (Belgium), Antarctica and its absolute location is 71*57’ S-23*20’E.

Important Sales Techniques

Important Sales Techniques Free Online Research Papers Maslow Marketing Hierarchy The theory developed by Maslow put forth that the motivation for any action made by any human being is an unfulfilled need. When we have unmet needs, we are motivated to meet them in a specific order. Once the needs on the first level are met, we move on to the needs of the next level, and so on until we reach the top tier. The first level that we are concerned with is our physiological needs: the basic things that keep us alive. Safety needs are met next, followed by social needs. We then move into the less tangible needs of esteem and, finally, self-actualization. Any student of the Maslow theory will understand how it can easily fit into a marketing context. When we attempt to make a sale, we are not only selling the product: we are selling the idea of the product, the image of the product, and the result of the product. We are essentially promising to fulfill one or more of the needs in the hierarchy. Obviously, a marketing campaign will be more successful the more it appeals to the lower levels of unfulfilled need in a persons life. What this means for you, the marketer, is that knowing your audiences needs is key. A product that promises to fulfill an esteem need will be virtually useless to a customer whose safety needs are not yet met. In order to be successful in any marketing endeavor, the first step is to get a firm grasp on the psychographic motivators to which you will be appealing. Which need on the hierarchy is your product going to fulfill? How will it fulfill this need, and how can you prove to your potential customers that it will effectively fulfill their need? Maybe a more important question is how you can tell which level of need your potential customer is currently attempting to address. If a customer comes to you asking for your product, then they are doing a large portion of your work for you. However, its exceedingly difficult to understand the needs of a complete stranger when you are attempting a cold sale. The best way to overcome this obstacle is simple, and its one that every marketer is taught from the very beginning of their career: just talk. Talk about sports, the weather, or family life anything other than the product you are trying to sell. Chatting with your potential customer in a friendly, non-pressured way will allow you to pick up on invaluable clues about their needs. Once you understand why your potential customer may be motivated to buy, you are one step closer to being able to fulfill their unmet need. By identifying their motivating factors, you can cater your sales techniques to each individual customer. By analyzing the needs of customers at large, you can now effectively market to your target audience as a whole. Maslows theory remains the basis for most management practices today. However, it can be equally successful when applied to marketing practices. The key, as always, is to know how to help your customer decide that your product will change their life. Maslows Marketing Filter One of the basics of all marketing and advertising training is a teaching of â€Å"Maslow’s needs pyramid†. Use Maslow’s needs pyramid so that you can get inside the consumer’s mind and develop an understanding of what’s truly motivating them as they consider purchasing your product or service. Maslow’s needs pyramid present human needs such that each need is pursued and met before the next level of needs can be considered; they build upon one another. The needs from most basic to most complex are: – physiological needs: food, shelter, sex – safety needs: clothing, weapons, defense of self – social needs: social acceptance – esteem needs: acceptance of self by self – fulfillment needs: a feeling of having and fulfilling a purpose So the question is, â€Å"How do we use this paradigm to get inside the consumer’s head?† Let’s consider a personal fitness training service. Here’s how it works at the most basic level. Place yourself in the position of the consumer and think as if you are considering hiring a personal fitness trainer. 1. How will personal fitness training impact my acquisition and use of food? Of shelter? Of sexual behavior? (Now you see why sex is used in marketing so many products – we react to it instinctually) 2. How will personal fitness training impact my personal safety? – you’ll be in better shape and can run faster from a mugger, perhaps. 3. How will personal fitness training positively impact my standing in society? In my social circle? Access to different social circles? 4. How will personal fitness training positively impact how I think about myself? 5. Will personal fitness training have an impact on my personal sense of fulfillment? I understand that most consumers will ask themselves these types of questions without really thinking about them. The answers you develop as you purposely ask yourselves these types of questions will give you insight in the processes a consumer may consider or be susceptible to as they are considering purchasing personal fitness training services. This process will also help you define ways to market that will get consumers to consider your personal fitness training service if they are not. Using Maslow’s needs pyramid helps you target your marketing. It is the foundation of: -Getting Attention -Developing Interest -Creating Desire -Facilitating Commitment -Motivating to Action Using this type of filtering process can also help you create need in those that have not yet developed an interest in your product or service. Simply put yourself in the consumer’s place and present you’re marketing to them in such a way as to answer or resolve each need in the hierarchy. Closing The Sale â€Å"7 Steps† I – You Have Got to Ask Questions One of the keys to closing the sale is opening the dialog. The best way to get a conversation going is to start with really good sales questions. Five phenomenal sales questions to help you get the business: 1. What are your responsibilities? This is a terrific sales question to get a measure of your prospects ego, self-esteem, and self worth. Most salespeople skip this question. What and how a decision Maker thinks about his position can help you cinch the deal later on in the selling process. 2. What are the biggest challenges you face in growing your business? most salespeople try to uncover problems instead of focusing on challenges. Logically, people you barely know may be reluctant to share their problems with you. Most people are willing to open up and discuss their challenges. 3. What qualities are you looking for (insert the appropriate product or service). The key to asking this question is listening carefully to the answers. For example, if somebody responded with reliability as a quality, you should immediately follow up and get the definition of the word reliability. How they define reliability will enable you to relate more specifically to that reliability factor. 4. What are your criteria for making a decision? This is a tricky question but only for the unprepared. You see, many times a sales prospect will respond by saying pricing is the bottom-line. When you ask these sales questions What are your criteria for making a decision and get a response like for us its the bottom-line pricing.Be sure to follow up with this additional question. In addition to pricing, what other criteria do you have for making this decision? They will always give you something else. 5. Describe the decision-making process. You should only ask this question for Big sales opportunities. You need to know whos going to be involved, what the time frame is, and what the natural progression for this organizations decision-making process will be. You must know this before you attempt closing the sale. 6. What would it take to win your supplier of the year award? The purpose of this question is to get them to tell you what they value in a supplier or in a suppliers product/service. Whether or not they have a supplier of the year award you still get their opinion when you ask this question. Once again you should listen carefully to their response. â€Å"You can judge the quality of your questions by the quality of the responses you get† Not asking intelligent and prepared questions trips up salespeople more than anything else. One of the best ways to attempt closing the sale in less time is to ask rock-solid questions that eliminates all the guesswork and assumptions. Plain and simple! II Forget Quotes Do Proposals Closing the sale is much easier when you present your sales prospecta professional sales proposal. Consider first things first. Forget about doing quotes and start doing value-packed sales proposals. It stands to reason that you want your sales proposal to adequately represent you when youre not there to speak for yourself. Imagine youre dealing with a committee of five decision makers. Also imagine they are seated around a conference table for a 1 PM meeting to determine who gets the business and youre not there to represent yourself. Whats left is your sales proposal and it has been spectacular. Lets also assume there are four suppliers involved. Three of the suppliers have submitted rather boring and bland quotations that almost scream out, Hey, heres my price. The person who wins the Pricing game is the person with the lowest price. Three tips that puts value into the proposal which will give a distinct advantage when trying closing the sale: 1. Here are some cover page essentials. If there are five decision makers, be sure you have each decision-makers name in large type on the front cover so that everyone gets a personalized copy of your proposal. The biggest thing on this page should be that persons name. Including a line that says Especially prepared for might score a few points as well. Put the date of the decision making meeting on the front cover too not the date you send it. If you do this it will force you to find out when the decision is going to be made. 2. Include an organization chart but not an ordinary one. Create a chart that includes the names of six to eight people who are most likely to have some interaction with your potential customer. Traditional organization charts usually include names and titles. Go beyond that and include telephone numbers, fax numbers, e-mail addresses, direct dial extensions and a digital photograph the size of a quarter situated in the box. Including this contact information draws attention to the accessibility of all key people and thats exactly what you want. Having pictures simply adds faces to the names. You can score some major points by introducing your support team. 3. Include a Benefits Page. This is very powerful and its where you have the opportunity to toot your own horn. On the top of this page you should in very large type XYZ Companys Benefit Page. List seven facts or features about your company and or products. Facts are simply facts. Under each fact express a benefit. This benefit statement should be indented, bold faced, slightly larger type, and printed in red so it jumps off the page at anyone who is looking at it. Begin each benefit statement with these words . . . Which means. This will increase your sales and multiply your personal income. This page should be positioned as the page before your first page of pricing. What this means is, your potential customer gets to see your benefits before he sees your pricing. Thats a smart move and makes closing the sale easier for you III– How Much Does It Cost? Closing the sale means you have to be ready for the unexpected. But you know some things in sales are very predictable. Like how to respond to the How much does it cost question. Rule number one unless you have asked all of your sales questions and given your presentation, deflect this question until later. Rule number two remember its QPP which refers to questions, presentation, pricing. If you dont stick to this sequence you are headed for heavy discounting and severe erosion of your profitability. The next time somebody asks you, How much does it cost respond with these two words. It depends! And then be totally silent. Within a very short period of time your prospect/customer will ask, It depends on what? For Example: You receive a call from a Vice President of Sales. He’s planning a National Sales meeting. He has forty salespeople and he wants to give them professional sales training. Ask and get answers to 12 open-ended questions. Describe your capabilities based solely on his responses to these 12 questions. He comments, This sounds good How much will it cost us? Respond with, It depends. He responds, It depends on what? It depends on whether you want to include pre-meeting reading assignments, it also depends on the length of the training program, and it depends on how youre planning to reinforce the sales training after your National Sales Meeting. It also depends on your interest level in establishing a Learning Library for your sales team and it also depends on how you feel about specialized training (field coaching) for your sales managers. Closing the sale becomes a lot easier when you follow this approach. Never give anything without getting something in return. In essence, what must be done here is to say the price of the sales training depends on a bundle of other choices. Literally it says the price depends on the size of the bundle you buy. â€Å"The bigger your bundle the better your price† Doesnt that make a world of sense? Dont offer one price for one product. The more choices you offer, the higher your probability of achieving success. And besides, most people love choices it makes the entire decision-making process easier. IV – Tips On Adding Value Closing the sale is made easier when you add value that your prospects/customers can appreciate. This is so important. Wham Bam its very important. If you cant quantify the value there is no value. Its got to be in your mind before you can transfer it to the customers mind. 1. If you must discount, discount the value of something you’re willing to give away for free, but only after you have assigned a dollar value to it. For example: If you sell equipment and include training, technical service/support, training manuals, warrantees, and even some accessories; be sure you list these in your proposal as separate line items with the estimated value for each item. Add up the value for each item and add these words next to the total No Charge. Note that no one can question the value you place on a service you provide. Closing the sale and getting your price requires that you add substantial value. Other ways to add value before you attempt closing the sale: => Simplify your offer – use high-liters and post it notes to identify key parts of your proposal. => Use odd numbers. => Offer dollar discounts not % discounts. => Consider adding a personal bio in your proposal. This can create some unbelievable connections for you. Adding value is something most salespeople take for granted. â€Å"Like gee whiz’† the customer has eyes he should be able to see the value of my products and services. Sure they have eyes but they wont see the value unless you spell it out for them. Don’t make any assumptions about value. To hit a home run you have to quantify the value so that even a seven year old child can tell you what something is worth. When you put a price on your value, it allows you to put that value into your price. You have to put the value into your value – plain and simple. Dont even think about closing the sale until you put the value into your value. V – Timing Your Close When thinking about closing the sale, Timing is everything. Here is the secret. The best time to ask for the business is – as early as you can. Let’s use a medical analogy. When is the best time for a doctor to recommend a prescription or a surgical procedure? In this medical scenario the answer is rather obvious. The best time for the doctor to recommend a prescription, or if needed, a surgical procedure is once hes asked all of his questions, completed all of his testing, and evaluated all the results. When thats done he can then offer his medical solutions. Its the same way in sales sort of. Once youve asked all your questions, completed your homework, finished your sales presentation, added significant value its time to attempt closing the sale. In medicine, if you offer medicine and/or surgery before a thorough examination, you may be liable for medical malpractice. In sales, if you start talking about your product before your prospect has completed talking about his current situation you may be facing selling malpractice. When asking for the business be sure you know how to do it in a comfortable, confident, and conversational way. When youre trying to secure the business its no time to be stumbling and mumbling! VI – Un-procrastinating Procrastinators Closing the sale is extremely difficult when dealing with a procrastinator. Why do procrastinators procrastinate? Knowing the answer to this question can remove the obstacles when you try closing the sale. They procrastinate because they dont know what the next step is. If they don’t know what it is, they can’t take it. Its that simple! They don’t procrastinate intentionally. It’s just in their buying DNA. Here’s a great question to ask to help getting the ball rolling with all the procrastinators you encounter. The single best question to motivate procrastinators to take action is . . . What would have to happen for you to place an initial order of three units of our new XYZ product? The key words are What would have to happen. Insert whatever is appropriate for the situation after the phrase What would have to happen. This question works like magic. It literally forces the procrastinator to think what the next steps ought to be. He tells you what the steps are and at the same time he tells himself what the steps are. It may be the single best way to un-procrastinate procrastinators. VII Asking For The Business Here are five powerful ways to ask for the order. This is not complicated. In fact its easy. It takes preparation and practice. Only a little of both is required. Most people can sense strength and weakness in salespeople. To avoid projecting weakness you must prepare in advance how you will ask for the business. Walk in with your chin up, a smile on your face, and know exactly how you are going to ask for the business. Five easy and effective ways to use when closing the sale: You should never be thinking about how youre going to do this when youre sitting in your customers office. Your customer will sense weakness and you will get pounded on your price. Here are 5 alternatives to consider: 1. We seem to be in agreement, what would you like the next step to be? 2. If I could take care of that concern, would you order the product from us today? 3. It seems like youve made up your mind to do this. Is that right? 4. I suggest an initial order of three units what do you think? 5. Do you have any questions, or are you ready to take the next step? Seal the Deal Sales Techniques Can you close a sale in just seven seconds? You can do it faster if you use a sales technique to make a great first impression. Seven seconds is the average length of time you have to make a first impression. Whether your initial meeting is face-to-face, over the phone or via the Internet, you do not have time to waste. It pays for you to understand the sales technique of how people make their first judgment and what you can do to control the results. Learn the Non-verbal Sales Technique: When you meet someone face-to-face, 93% of how you are judged is based on non-verbal data your appearance and your body language. Only 7% is influenced by the words that you speak. A good sales technique is to remember people do judge a book by its cover. When your initial encounter is over the phone, 70% of how you are perceived is based on your tone of voice and 30% on your words. Its not what you say its the way you say it. Choose Your First 12 Words: Although research shows words make up a mere 7% of what people think of you in a one-on-one encounter, dont leave them to chance. Express some form of thank you when you meet the client. Perhaps, it is Thank you for taking your time to see me today or Thank you for joining me for lunch. Clients appreciate you when you appreciate them. Use Their Name Immediately: Another forgotten sales technique is to remember there is no sweeter sound than that of our own name. When you use the client’s name in conversation within your first twelve words and the first seven seconds, you are sending a message that you value that person and are focused on him. Nothing gets other peoples attention as effectively as calling them by name. Pay Attention to Your Hair: Your clients will. In fact, they will notice your hair and face first. Putting off that much-needed haircut or color job might cost you the deal. Dont let a bad hair day cost you the connection. Shiny Shoes Sales Technique: People will look from your face to your feet. If your shoes arent well maintained, the client will question whether you pay attention to other details. Shoes should be as polished as your sales technique. They may be the last thing you put on before you walk out the door, but they are often the first thing your client notices. Walk Fast: A faster walker can be perceived as important and energetic just the kind of person your clients want to do business with. Pick up the pace and walk with purpose if you want to impress. A Good Business Handshake: The business handshake is an essential selling technique to make a lasting impression. The first move you make when meeting your prospective client is to put out your hand. There isnt a businessperson anywhere who cant tell you that the good business handshake should be a firm one. Yet time and again people offer a limp hand to the client. Make Stylish Introductions: The proper introduction is a selling technique used by all sales masters. It does matter whose name you say first and what words you use when making introductions in business. Business etiquette is based on rank and hierarchy. Honor the senior or highest ranking person by saying their name first. When the client is present, he is always the most important person. Say the clients name first and introduce other people to the client. The correct words are Id like to introduce or Id like to introduce to you followed by the name of the other person. Always Have Business Cards: Your business cards and how you handle them contribute to your total image. Have a good supply of them with you at all times since you never know when and where you will encounter a potential client. How unimpressive is it to ask for a persons card and have them say, â€Å"Oh, Im sorry. I think I just gave my last one away. You get the feeling that this person has already met everyone he wants to know. Keep your business cards in a card case, protected from wear and tear. You will be able to find them without a lot of fumbling around, and they will always be in pristine condition. Use Proper Body Language: The best selling technique is a smile. It tells your clients you are glad to be with them. Eye contact says you are paying attention and are interested in what is being said. Leaning in toward the client makes you appear engaged and involved in the conversation. Use as many signals as you can express interest. Research Papers on Important Sales TechniquesRiordan Manufacturing Production PlanBionic Assembly System: A New Concept of SelfMarketing of Lifeboy Soap A Unilever ProductAnalysis of Ebay Expanding into AsiaPETSTEL analysis of IndiaThe Relationship Between Delinquency and Drug UseAnalysis Of A Cosmetics AdvertisementThe Project Managment Office SystemOpen Architechture a white paperGenetic Engineering

Motivation Analysis Essay Example | Topics and Well Written Essays - 1500 words

Motivation Analysis - Essay Example Google expects its employees to be determined and innovative. With a casual environment in Googolplex, the organization expects employees to deliver its best and work effectively. Google Inc was founded in the year 1998 by Sergey Brin and Larry Page, which focuses on delivering the best search experience on WWW, the World Wide Web. Google with its technology and series of innovation helps its users to find information about any possible thing that the users search for with accuracy, ease and relevancy. Google offers search in multi language and offers new products and services such as advertising and web application. The products and services offered by Google include services such as Google Ad words editor which is a desktop application which is used to handle accounts of Google ad words. Google chrome a web browser and can be run in Windows XP, Vista, 7, Linux, Gun and OS X. Google Desktop, Google earth, Gmail, Google Picasa, Google photo screen saver, Google sketch, Google calendar, Google maps and others (Google-a, n.d). Google founder Sergey Brin and Larry Page had bought Google into life in 1998 and since then the company has grown immensely and today it has about 20,000 employees worldwide and its management team which represents the most experienced professionals (Google-b, n.d). The observable components of Google’s motivational strategy and methods that influences the effort and quality of work of employees are compensation which includes pay, bonuses, raises, company expenses accounts and other incentives. Google has been regarded as the best company by employees to work for and this because Google tends to offers all the compensation to its employees. Google provides a decent pay package for its employees and as per reports Google has increased salary by 10% and $1000 cash bonus as a part of its competitive compensation plan (Dorian, 2011). Google has come up with new incentives to reward employees who perform outstandingly. The award to be

Dox Thrash - Making Prints of His Real Life Research Paper

Dox Thrash - Making Prints of His Real Life - Research Paper Example Since the art was funded by the government, the art could be used for government purposes. One such artist is Dox Thrash. Defence Worker is one print created by Thrash which will be examined as a relative piece of art of the Depression Era. Another print from Thrash is Boats at Night which is also inspired by social realism will also be looked at. While Thrash was making prints of his real life, the U.S. government took these prints and used them for their own purposes. Defence Worker and Boats at Night by Dox Thrash will be examined in relation to social realism inspired art being used for United States government propaganda. Dox Thrash created both of these prints using a pioneering technique. Thrash had created a new printing technique called carborundum mezzotint.1 Both prints were commissioned by the WPA during the depression. The subjects of these prints were influenced by social realism. The Depression Era made many artists, including Thrash, rethink their perspectives on life and art. Artists begin to think capitalism might not be the best form of government. Kathe Kollwitz was a German artist that dealt with the same issues as Thrash. One of her paintings will be compared to Thrash in order to show how different countries reacted to the situation after World War I. The artists sketched, painted, or carved art reflecting their new views. An analysis of these two works will be undertaken along with a comparison to Kollwitz’s work. Dox Thrash has created two incomparable prints that illustrated the Depression Era, but his art was used as government propaganda in the end. Dox Thrash’s Defense Worker is a male worker. Thrash completed this piece in 1942.2 The worker is using a jackhammer, power sweeper, or some other piece of equipment. The huge male is a worker. This can be determined by the clothes, boots, and helmet the man wears in this print. There is a white billow of steam behind the figure.     Ã‚  

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Systems Analyst - Essay Example He is the person in charge of and responsible for designing the novel system and applications to be used in meeting the objectives of the business (Shelly 2012, 43). In several organizations, the system analyst does the actual coding of proposed applications for the enterprise. He implements the designs proposed and supervises their operations towards achieving the business goals. In order to perform the demanding tasks effectively, a system analyst is required to possess various skills. Foremost, the analyst needs a wide knowledge of the enterprise he works for. He should have a profound familiarity of how the business operates. In addition, it is fundamental to have a superior comprehension of how businesses in the field operate; particularly competitors. He should have good interpersonal skills in order to enable him get information he requires for viable systems. All the information an analyst requires are fished from colleagues and other stakeholders. In order to get reliable information, he must be able to create a good rapport and correlate with others. Finally, a system analyst must have a reputable ability to solve problems (Shelly 2012, 32). He should be able to think quickly to solve challenging situations and find alternatives to dilemmas. Most important, an analyst must have a deep understanding of changes in the ICT world. He should be able to a dapt easily to the dynamics of the technological field and remain